⚡ Kogan Energy — Daily Performance

Report date: Thursday 30 April 2026 (Australia/Melbourne) · all $ figures ex GST

Active Book — Electricity

15,577
YoY +68.8% MoM +5.7%

Active Book — Gas

4,077
YoY +47.7% MoM +2.5%

Active Book — Total

19,654
YoY +63.9% MoM +5.0%
📋 Summary
📅 Yesterday
📊 MTD
📈 FYTD
👥 Customers
📉 Trends

📋 Performance Summary — 30 April 2026

Headline wins and watchouts. All $ figures ex GST.

✅ Wins

  • Yesterday net acquisitions +66.7% YoY (35 net vs 21) — zero cancellations on the day.
  • MTD electricity sales +47.8% YoY (1,029 vs 696); MTD total sales +34.6% YoY (1,312 vs 975).
  • Active book +63.9% YoY at 19,654 customers (15,577 elec + 4,077 gas) — +939 net adds in April alone.
  • FYTD GP $604.5k ex GST vs PY $509.5k (+18.6%) — book growth carrying GP higher even with lower acquisition volume.
  • April MTD GP $96.6k ex GST — strongest single-month GP of the FY, ~30% above PY April ($65.3k).
  • Annualised run-rate sitting at ~$1.16M GP ex GST based on April performance.

⚠️ Watchouts

  • FYTD cancellations +129.8% YoY (7,264 vs 3,161) — cancels FYTD now exceed FYTD sales (105% ratio).
  • FYTD total sales −10.1% YoY (6,886 vs 7,657) despite April rebound — full-year volume gap won't close in 2 months.
  • FYTD gas sales −33.0% YoY (1,190 vs 1,777) — gas acquisition lagging materially behind PY.
  • MTD cancellations +50.1% YoY (536 vs 357) and +36.7% MoM — churn intensifying as book grows.
  • April MTD cancel rate elec 41.4% (426/1,029) and gas 38.9% (110/283) — well above sustainable levels.
  • Yesterday gas −18.2% YoY (9 vs 11); single-day gas remains thin and volatile.

📅 Yesterday — Thursday 30 April 2026

Single-day acquisitions, cancellations and net adds vs PY same day and MoM same day.
Total sales
35
YoY +12.9%MoM −57.8%
Electricity
26
YoY +30.0%MoM −62.9%
Gas
9
YoY −18.2%MoM −30.8%
Cancellations
0
YoY −100.0%MoM −100.0%
Net adds
35
YoY +66.7%MoM −34.0%

Electricity by State (Yesterday)

Gas by State (Yesterday)

📊 MTD — April 2026 (1–30 Apr)

Month-to-date acquisitions, cancellations, GP and run-rate. All $ figures ex GST.
Total sales
1,312
YoY +34.6%MoM +59.8%
Electricity
1,029
YoY +47.8%MoM +50.2%
Gas
283
YoY +1.4%MoM +108.1%
Cancellations
536
YoY +50.1%MoM +36.7%
Net adds
776
YoY +25.6%MoM +80.9%
MTD GP (est., ex GST)
$96.6k
PY April: $65.3k
Run-rate (annualised)
$1.16M
MTD GP × 12 (ex GST)
Cancel rate — Elec
41.4%
426 / 1,029 MTD
Cancel rate — Gas
38.9%
110 / 283 MTD

Electricity by State (MTD)

Gas by State (MTD)

📈 FYTD — Jul 2025 to 30 Apr 2026

Financial-year-to-date acquisitions, cancellations and GP vs prior FYTD. All $ figures ex GST.
Total sales
6,886
YoY −10.1%
Electricity
5,696
YoY −3.1%
Gas
1,190
YoY −33.0%
Cancellations
7,264
YoY +129.8%
Net adds
−378
vs PY +4,496
FYTD GP (ex GST)
$604.5k
10 months
PY FYTD GP (ex GST)
$509.5k
Jul'24 – Apr'25
GP YoY
+18.6%
Δ +$94.9k ex GST
Cancel rate (FYTD)
105.5%
7,264 / 6,886 sales

Electricity by State (FYTD)

Gas by State (FYTD)

Monthly GP (ex GST) — Current FY vs Prior FY

👥 Customers — Active Book over time

Month-end snapshots from Oct 2023 onward, plus yesterday (★). Active = ConsumerStartDate ≤ snapshot AND not cancelled before snapshot AND state ≠ Lost.

Total Electricity Active

Total Gas Active

Electricity by State

Generated 30 April 2026 (Australia/Melbourne) · Live dashboard: kogan-energy-report.pages.dev
Data source: kogan-analytics-prod.production_marts_verticals.fct_kogan_energy_sales
GP formula (all figures ex GST): ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8
Sales definition updated 20 Apr 2026 — Confirmed anchored on CreatedAt, Completed anchored on ConsumerStartDate (with 7-day rule). Aligned with partner reporting.