⚡ Kogan Energy — Daily Performance

Report date: Saturday, 2 May 2026  ·  Generated 3 May 2026 (Australia/Melbourne)
Active Customers
19,717
▲ +63.8% YoY ▲ +4.6% MoM
Active Electricity
15,631
▲ +68.8% YoY ▲ +5.3% MoM
Active Gas
4,086
▲ +47.2% YoY ▲ +2.1% MoM

📋 Performance Summary

Headlines from yesterday, MTD, and FYTD — what's working and what to watch.

✅ What's working

  • Active book at record high (19,717) — up +63.8% YoY and +4.6% MoM; electricity book +68.8% YoY (15,631 vs 9,259).
  • FYTD GP $635.7k ex GST vs $528.8k PY (+20.2%) — annuity from the larger active book is more than offsetting softer sales volume.
  • Yesterday net +26 with zero cancellations — a clean Saturday, vs net +17 PY (10 cancels) and net +41 MoM (21 cancels).
  • Yesterday electricity NSW = 17 sales, the lion's share of a 19-elec day — NSW continues to be the strongest growth state.
  • MTD elec sales 55 vs 49 PY (+12.2%) — early May tracking ahead of last year on the electricity side.
  • Gross MoM cancel pace down — 28 MTD cancels vs 32 same period last month (-12.5%).

⚠️ What to watch

  • FYTD net is negative: −361 (sales 6,953 vs cancels 7,314) — cancel rate 105.2% vs 41.3% PY; churn is the biggest single risk to the book.
  • FYTD total sales 6,953 vs 7,707 PY (−9.8%) — gas particularly weak (1,209 vs 1,792, −32.5%).
  • FYTD cancellations 7,314 vs 3,186 PY (+129.6%) — more than double; needs a root-cause look (retention offers, billing, partner mix).
  • Yesterday vs same day last month: total 26 vs 62 (−58.1%) — Saturday seasonality is part of it but worth confirming partner volumes haven't dipped.
  • MTD GP run-rate ~$496k (ex GST) on the May projection vs Apr's $97.1k single-month — 2-day sample, but watch closely as the month develops.
  • SA elec book stalled at 747 (vs 738 a month ago) — only +9 customers in 30 days; consider whether the channel is still active.

📅 Yesterday — Saturday 2 May 2026

Sales, cancels and net adds for the report date.
Total Sales
26
▼ −3.7% YoY▼ −58.1% MoM
Electricity
19
▼ −5.0% YoY▼ −62.7% MoM
Gas
7
— 0% YoY▼ −36.4% MoM
Cancellations
0
▼ −100% YoY▼ −100% MoM
Net Adds
+26
▲ +52.9% YoY▼ −36.6% MoM

Yesterday Electricity Sales by State

Saturday, 2 May 2026

Yesterday Gas Sales by State

Saturday, 2 May 2026

📊 Month to Date — May 2026 (1–2)

Two days into May. Numbers update each morning.
Total Sales
73
▲ +5.8% YoY▼ −34.2% MoM
Electricity
55
▲ +12.2% YoY▼ −38.2% MoM
Gas
18
▼ −10.0% YoY▼ −18.2% MoM
Cancellations
28
▲ +12.0% YoY▼ −12.5% MoM
Net Adds
+45
▲ +2.3% YoY▼ −43.0% MoM
MTD GP (est., ex GST)
$32.0k
Run-rate (full May, ex GST)
$496.0k
Cancel — Elec
23
Cancel — Gas
5

MTD Electricity Sales by State

May 1–2, 2026

MTD Gas Sales by State

May 1–2, 2026

📈 Financial Year to Date — Jul 2025 → 2 May 2026

Cumulative performance vs. same period last year.
Total Sales
6,953
▼ −9.8% YoY
Electricity
5,744
▼ −2.9% YoY
Gas
1,209
▼ −32.5% YoY
Cancellations
7,314
▲ +129.6% YoY
Net Adds
−361
▼ −108.0% YoY
FYTD GP (ex GST)
$635.7k
PY FYTD GP (ex GST)
$528.8k
GP YoY
+20.2%
Cancel Rate (FYTD)
105.2%

FYTD Electricity Sales by State

FYTD Gas Sales by State

Monthly GP (ex GST) — Current FY vs Prior FY

Estimated monthly GP using ((elec×$75)+(gas×$29.50)+(active_elec×$2)+(active_gas×$1))×0.8. May 2026 is MTD only.

👥 Customers — Active Book History

Snapshot at end of each month, plus today (★) as the latest point.

Active Electricity Customers

Month-end snapshots from Nov 2023 + 2 May 2026 ★

Active Gas Customers

Month-end snapshots from Nov 2023 + 2 May 2026 ★

Active Electricity Customers — by State

NSW, VIC, QLD, SA — month-end snapshots + 2 May 2026 ★
Generated 3 May 2026 (Australia/Melbourne) · Live: https://kogan-energy-report.pages.dev
Data source: kogan-analytics-prod.production_marts_verticals.fct_kogan_energy_sales
GP formula (all figures ex GST): ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8
Sales-definition update (20 Apr 2026): Confirmed anchored on CreatedAt; Completed anchored on ConsumerStartDate (with 7-day rule).