⚡ Kogan Energy — Daily Performance

Report for Friday, 15 May 2026 · Generated 16 May 2026
Sales definition (updated 20 Apr 2026): Confirmed records are anchored on CreatedAt date (Australia/Melbourne); Completed records are anchored on ConsumerStartDate, with the 7-day rule still applied. Cancellations anchored on CancelledAt. All $ figures are ex GST.

Active Book — Total

19,999
YoY +63.8% MoM +5.4%

Active Electricity

15,867
YoY +69.8% MoM +6.1%

Active Gas

4,132
YoY +44.2% MoM +2.9%

📋 Performance Summary

Day-shaped narrative across yesterday, MTD and FYTD — all $ figures ex GST.

✅ What's working

  • MTD sales up +74.9% YoY — 696 vs 398, with electricity volumes more than doubling (546 vs 255 PY MTD).
  • FYTD GP $653.4k ex GST vs $537.2k PY (+21.6% YoY), driven by a much larger active book carrying recurring margin.
  • Active book hit 19,999 (~20k milestone), up +63.8% YoY and +5.4% MoM — book growth still compounding.
  • Yesterday net adds 18 across the country: NSW elec led with 18, plus 14 gas wins split between NSW and VIC.
  • MTD GP $65.0k ex GST half-month — annualised run-rate to $134.3k, on track to be a strong May.
  • April 2026 GP $89.4k ex GST set a new FY-high monthly print; momentum carrying into May.

⚠️ What needs attention

  • MTD cancels 315 (+142% YoY) — running well ahead of the +75% sales growth; cancel-rate elec MTD now 30.1%, gas 34.8%.
  • Yesterday cancellations 30 (+500% YoY) vs 5 PY — a single noisy day, but worth watching: elec cancels 21 alone are high.
  • FYTD cancellations 7,601 vs 3,291 PY (+130.9%) — net adds turned negative FYTD (-251); cumulative cancels now exceed cumulative sales.
  • FYTD gas sales down -31.3% YoY (1,301 vs 1,893) — gas underperforming despite total active gas book still growing.
  • SA electricity nearly gone — yesterday 0 SA elec sales, MTD only 3, FYTD 82 vs 373 PY (-78%).
  • Yesterday gas +27% YoY but net adds -30.8% YoY (18 vs 26) — cancellation volume more than offset the sales lift.

📅 Yesterday — Friday, 15 May 2026

Single-day sales, cancels and net adds vs PY same day and MoM same day.

Total Sales

48
YoY +54.8%MoM +17.1%

Electricity

34
YoY +70.0%MoM -5.6%

Gas

14
YoY +27.3%MoM +180%

Cancellations

30
YoY +500%MoM +36.4%

Net Adds

18
YoY -30.8%MoM -5.3%

Yesterday — Electricity by State

Sales of electricity 15 May 2026

Yesterday — Gas by State

Sales of gas 15 May 2026

📈 Month-To-Date — May 2026 (1–15)

Cumulative MTD sales vs PY MTD and prior month MTD. All $ figures ex GST.

Total Sales

696
YoY +74.9%MoM +39.8%

Electricity

546
YoY +114.1%MoM +35.1%

Gas

150
YoY +4.9%MoM +59.6%

Cancellations

315
YoY +142.3%MoM +43.8%

Net Adds

381
YoY +42.2%MoM +36.6%

MTD GP (est., ex GST)

$65.0k
Days 1–15

Run-rate (ex GST)

$134.3k
× 31/15

Cancel Rate Elec

30.1%
235 / 781

Cancel Rate Gas

34.8%
80 / 230

MTD — Electricity by State

May 2026 (1–15) electricity sales

MTD — Gas by State

May 2026 (1–15) gas sales

📊 Financial-Year-To-Date — FY26 (1 Jul 2025 → 15 May 2026)

FYTD performance vs prior FY through the same date. All $ figures ex GST.

Total Sales

7,350
YoY -7.3%

Electricity

6,049
YoY +0.2%

Gas

1,301
YoY -31.3%

Cancellations

7,601
YoY +130.9%

Net Adds

-251
YoY -105.4%

FYTD GP (ex GST)

$653.4k

PY FYTD GP (ex GST)

$537.2k

GP YoY

+21.6%
vs PY

Cancel Rate FYTD

50.8%
elec 49.6% · gas 55.9%

FYTD — Electricity by State

Jul 2025 → 15 May 2026

FYTD — Gas by State

Jul 2025 → 15 May 2026

Monthly GP (ex GST) — Current FY vs Prior FY

Estimated monthly GP for each month Jul–May using the standard formula. Current month is partial (MTD).

👥 Customers — Active Book Trend

Month-end active book back ~30 months, with yesterday's value (★) as the final point.

Active Electricity — Total

Month-end snapshots + REPORT_DATE ★

Active Gas — Total

Month-end snapshots + REPORT_DATE ★

Active Electricity — by State (NSW · VIC · QLD · SA)

Month-end snapshots + REPORT_DATE ★

Generated 16 May 2026 · Live: https://kogan-energy-report.pages.dev
Source: kogan-analytics-prod.production_marts_verticals.fct_kogan_energy_sales
GP formula (all figures ex GST): ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8
Sales definition updated 20 Apr 2026: Confirmed by CreatedAt, Completed by ConsumerStartDate (7-day rule).