⚡ Kogan Energy Daily Performance

Report date: Wednesday, 13 May 2026 · Generated 14 May 2026 · All $ figures ex GST

Total Active Book

19,975
Snapshot at 13 May 2026
YoY +63.7% (+7,776) MoM +5.4% (+1,024)

Active Electricity

15,849
vs 9,344 PY · 14,939 a month ago
YoY +69.6% MoM +6.1%

Active Gas

4,126
vs 2,855 PY · 4,012 a month ago
YoY +44.5% MoM +2.8%

📋 Performance Summary

Headline wins and watch-outs from yesterday, MTD and FYTD

✅ What's Working

  • 🚀 Active book breaks 20k for the first time — 19,975 customers (15,849 elec / 4,126 gas), up +63.7% YoY (+7,776) and +5.4% MoM (+1,024).
  • ⚡ Yesterday more than doubled PY — 53 sales vs 23 last year (+130%); elec NSW alone delivered 31 (vs 11 PY).
  • 📈 MTD off to a strong start — 617 sales in 13 days vs 348 PY MTD (+77.3%); elec NSW running 359 (vs 136 PY).
  • 💰 FYTD GP $651.9k ex GST vs $536.8k PY (+21.5%) — larger book delivering the lift even with softer gross sales.
  • 🌏 QLD elec FYTD 2,102 vs 533 PY (+295%) — sustained breakout from the QLD launch is now the FYTD growth engine.
  • 📊 Run-rate projection $145.1k ex GST for May — on track to be the strongest May on record.

⚠️ Watch-outs

  • ❗ FYTD cancellations 7,548 vs 3,281 PY (+130%) — churn now outpacing gross acquisitions.
  • ⚠ MTD cancel rates elevated — elec 40.7% / gas 48.9% (cancels ÷ MTD sales) — drag on net adds.
  • 📉 FYTD net -241 (7,307 sales – 7,548 cancels) — first time the rolling FYTD net dips below zero this year.
  • 🔻 FYTD gross sales 7,307 vs 7,908 PY (-7.6%) — top-of-funnel softening YoY (offset by book scale but worth watching).
  • 🔻 Yesterday vs same day last month -22.1% (53 vs 68) — day pace below April's strong cadence.
  • 🌐 SA elec FYTD 84 vs 368 PY (-77%) — South Australia acquisition essentially stalled.

📅 Yesterday — 13 May 2026

Sales and cancels for the single day
Total Sales
53
YoY +130%MoM -22.1%
Electricity
41
YoY +156%MoM -29.3%
Gas
12
YoY +71%MoM +20%
Cancels
14
YoY 0%MoM -12.5%
Net
39
YoY +30MoM -13

⚡ Electricity Sales by State

🔥 Gas Sales by State

📆 Month to Date — 1–13 May 2026

13 days into May · YoY and MoM same-period comparisons
Total Sales
617
YoY +77.3%MoM +49.0%
Electricity
484
YoY +116%MoM +43.6%
Gas
133
YoY +7.3%MoM +72.7%
Cancels
262
YoY +118%MoM +47.2%
Net
355
YoY +127MoM +119
MTD GP (est., ex GST)
$60.8k
Formula applied to MTD sales + current book
Run-rate (est., ex GST)
$145.1k
Projected full-month at current pace
Cancel Rate · Elec
40.7%
197 cancels / 484 elec sales
Cancel Rate · Gas
48.9%
65 cancels / 133 gas sales

⚡ MTD Electricity by State

🔥 MTD Gas by State

📊 Financial Year to Date — Jul 2025 to 13 May 2026

YoY comparison against PY same-period (Jul 2024 – 13 May 2025)
Total Sales
7,307
YoY -7.6%
Electricity
6,015
YoY -0.2%
Gas
1,292
YoY -31.3%
Cancels
7,548
YoY +130%
Net
-241
vs +4,627 PY
FYTD GP (ex GST)
$651.9k
Sum of monthly GP, Jul → MTD May
PY FYTD GP (ex GST)
$536.8k
Same period prior year
GP YoY
+21.5%
+$115.2k vs PY
Cancel Rate
103.3%
7,548 cancels / 7,307 sales

⚡ FYTD Electricity by State

🔥 FYTD Gas by State

Monthly GP (ex GST) — Current FY vs Prior FY

Jul → current MTD (last bar is May 2026 MTD partial)

👥 Customer Trends

Month-end active book by fuel and by electricity region · final ★ = 13 May 2026 snapshot

⚡ Active Electricity Customers

🔥 Active Gas Customers

⚡ Electricity by State