⚡ Kogan Energy Daily Performance

Thursday, 14 May 2026 (Australia/Melbourne) · all $ figures ex GST

Sales definition (updated 20 Apr 2026): Confirmed records anchored on CreatedAt; Completed records anchored on ConsumerStartDate with the 7-day rule applied. Cancels anchored on CancelledAt. All GP figures shown exclude GST.
Active Electricity
15,859
YoY +69.7% MoM +6.1%
Active Gas
4,123
YoY +44.3% MoM +2.7%
Active Total Book
19,982
YoY +63.8% MoM +5.4%
📊 Performance Summary — what's working, what isn't

✅ What's working

  • Yesterday's 44 sales doubled PY (22) — electricity surged to 36 vs 14 PY (+157%), with NSW elec alone delivering 26.
  • MTD electricity sales of 520 are +119% YoY (237) and +40% MoM (371); NSW elec MTD 386 vs 144 PY is the engine.
  • Active book hit 19,982 — up 63.8% YoY (12,201) and 5.4% MoM, with electricity +70% YoY and gas +44% YoY.
  • MTD GP tracking at $63.2k ex GST through 14 days — run-rating $139.9k ex GST for May vs $48.0k actual in May 2025 (~2.9×).
  • April 2026 closed as the strongest GP month on record at $89.9k ex GST, driven by 928 elec sales (a 3-year high).
  • QLD elec book has scaled from 998 a year ago to 3,270 today (+228% YoY) — a structural lift in the regional mix.

⚠️ What needs attention

  • ⚠️FYTD cancels of 7,571 now exceed FYTD sales of 7,332 — cancel rate 103% (vs 42% PY) is the standout concern.
  • ⚠️Yesterday saw 23 cancels (17 elec, 6 gas) — 4.6× PY (5) and +21% vs MoM (19); elec churn accelerating.
  • ⚠️MTD cancels of 285 already +128% PY (125) with half the month to run; gas cancels 71 are already +115% vs full PY May.
  • ⚠️FYTD gas sales 1,294 trail PY (1,884) by 31% — gas acquisition momentum has reversed even as the active gas book grows.
  • ⚠️VIC elec FYTD sales 1,064 down 48% vs PY (2,030); SA elec FYTD 83 down 78% vs PY (370) — both states underweight in the mix.
  • ⚠️FYTD GP $421.5k ex GST vs PY $423.5k ex GST — essentially flat despite the active book being 64% larger, because new-sale GP per month has compressed.
🗓️ Yesterday — 14 May 2026
Total Sales
44
YoY +100%MoM -12%
Electricity
36
YoY +157%MoM +2.9%
Gas
8
YoY flatMoM -47%
Cancels
23
YoY +360%MoM +21%
Net (Sales − Cancels)
21
YoY +24%MoM -32%

Electricity sales by state — yesterday

Gas sales by state — yesterday

📅 Month-to-Date — May 2026 (14 of 31 days)
Total Sales MTD
660
YoY +78.9%MoM +42.9%
Electricity MTD
520
YoY +119.4%MoM +40.2%
Gas MTD
140
YoY +6.1%MoM +53.8%
Cancels MTD
285
YoY +128%MoM +44.7%
Net MTD
375
YoY +53.7%MoM +41.5%
MTD GP (est., ex GST)
$63.2k
Run-rate (full month, ex GST)
$139.9k
Cancel Rate (Elec)
41.2%
Cancel Rate (Gas)
50.7%

MTD electricity sales by state

MTD gas sales by state

📆 FYTD — FY26 (1 Jul 2025 → 14 May 2026)
Total Sales FYTD
7,332
YoY -7.4%
Electricity FYTD
6,038
YoY +0.1%
Gas FYTD
1,294
YoY -31.3%
Cancels FYTD
7,571
YoY +130%
Net FYTD
-239
YoY -4,867
FYTD GP (ex GST)
$421.5k
PY FYTD GP (ex GST)
$423.5k
GP YoY
-0.5%
Cancel Rate FYTD
103.3%

FYTD electricity sales by state

FYTD gas sales by state

Monthly GP (ex GST) — Current FY vs Prior FY

👥 Customers — Active Book Trend

Total Active Electricity Customers (end of month, ★ = yesterday)

Total Active Gas Customers (end of month, ★ = yesterday)

Active Electricity Customers by State (end of month, ★ = yesterday)