⚡ Kogan Energy — Daily Performance

Report for Wednesday, 22 April 2026 FY26

Sales definition (updated 20 Apr 2026): Confirmed records anchored on CreatedAt; Completed records anchored on ConsumerStartDate (with 7-day rule). Aligns with partner reporting.
Total Active Book
19,558
YoY ▲ 64.4%MoM ▲ 5.8%
Electricity Active
15,479
YoY ▲ 69.0%MoM ▲ 6.5%
Gas Active
4,079
YoY ▲ 49.1%MoM ▲ 3.3%
Summary
Yesterday
MTD
FYTD
Customers
Trends
Performance Summary — 22 April 2026

✅ What's going well

  • Active book at record high — 19,558 (+64.4% YoY, +5.8% MoM). Electricity +69% YoY (15,479), gas +49% YoY (4,079).
  • Yesterday was strong: 60 sales vs 47 PY (+27.7%); net 39 vs 27 PY (+44.4%).
  • MTD elec sales +46.0% YoY (781 vs 535). NSW doing the heavy lifting — 518 of 781 (66%).
  • FYTD GP $591.9k vs $501.9k PY (+17.9%) — bigger active book lifting recurring-revenue GP even as new sales softened.
  • April pacing hot: MTD GP $79.3k at day 22 already beats every full-month FY26 GP except March. Run-rate 44.0 sales/day.
  • QLD electricity exceptional: 3,296 actives vs 403 two years ago (8.2×); now second-largest elec state after NSW.

⚠️ What's not going well

  • FYTD total sales -11.8% YoY (6,614 vs 7,498). Gas particularly weak at -35.4%.
  • FYTD cancellations 7,080 vs 3,082 PY (+129.7%) — cancel rate 107% of sales. Losing more connections than FY26 pipeline adds; net book growth is coming from the pre-FY26 base.
  • FYTD net sales -466 (vs +4,416 PY). First negative net-sales FY on record.
  • MTD gas -18.0% YoY (187 vs 228). Gas declining YoY in most FY26 months.
  • MTD cancels +26.6% YoY (352 vs 278). Cancels growing faster than acquisitions.
  • SA elec stall: only 8 MTD sales; actives 750 vs 606 a year ago (+24%) — trailing NSW (+63%) and QLD (+225%).
Yesterday — 22 April 2026
Total Sales
60
YoY ▲ 27.7%MoM N/A
PY: 47 · PM: 0
Elec Sales
49
YoY ▲ 28.9%MoM N/A
PY: 38 · PM: 0
Gas Sales
11
YoY ▲ 22.2%MoM N/A
PY: 9 · PM: 0
Cancellations
21
YoY ▲ 5.0%MoM ▲ 133.3%
PY: 20 · PM: 9
Net Sales
39
YoY ▲ 44.4%MoM N/A
PY: 27 · PM: -9

⚡ Electricity Sales by State

NSW
36
VIC
9
QLD
4

🔥 Gas Sales by State

NSW
7
VIC
4
Prior-month comparator (22 Mar 2026) fell on a Sunday with zero sales — MoM sales percentages are N/A.
Month to Date — 1–22 April 2026
Total Sales
968
YoY ▲ 26.9%MoM ▲ 139.6%
PY: 763 · PM: 404
Elec Sales
781
YoY ▲ 46.0%MoM ▲ 130.4%
PY: 535 · PM: 339
Gas Sales
187
YoY ▼ 18.0%MoM ▲ 187.7%
PY: 228 · PM: 65
Cancellations
352
YoY ▲ 26.6%MoM ▲ 49.8%
PY: 278 · PM: 235
Net Sales
616
YoY ▲ 27.0%MoM ▲ 264.5%
PY: 485 · PM: 169
MTD GP (est.)
$79,303
Daily Run-rate
44.0 / day
Cancel Elec
284
Cancel Gas
68

⚡ Elec MTD Sales by State

NSW
518
VIC
149
QLD
106
SA
8

🔥 Gas MTD Sales by State

NSW
114
VIC
73
Financial Year to Date — Jul 2025 – Apr 2026
Total Sales
6,614
YoY ▼ 11.8%
PY: 7,498
Elec Sales
5,491
YoY ▼ 4.7%
PY: 5,759
Gas Sales
1,123
YoY ▼ 35.4%
PY: 1,739
Cancellations
7,080
YoY ▲ 129.7%
PY: 3,082
Net Sales
-466
YoY ▼ 110.6%
PY: 4,416
FYTD GP
$591,920
PY FYTD GP
$501,878
GP YoY
▲ 17.9%
Cancel Rate
107.1%

⚡ Elec FYTD Sales by State

NSW
2,349
QLD
2,100
VIC
965
SA
77

🔥 Gas FYTD Sales by State

VIC
567
NSW
556

Monthly GP — Current FY vs Prior FY

Active Customers — Monthly trend (plus yesterday)

⚡ Total Electricity Customers — End of Month

Active electricity customers at each month-end from Nov 2023 through Mar 2026, with 22 Apr 2026 (yesterday ★) as the final point.

🔥 Total Gas Customers — End of Month

Active gas customers at each month-end from Nov 2023 through Mar 2026, with 22 Apr 2026 as the final point.

⚡ Electricity Customers by State — End of Month

NSW / VIC / QLD / SA, each at month-end from Nov 2023 through Mar 2026, with 22 Apr 2026 as the final point.
Monthly Trends — Last 3 years through 22 Apr 2026

⚡ Electricity Sales — by Month

Count of electricity sales per month, May 2023 through March 2026 full months, with April 2026 (1–22 Apr, MTD ★) as the final point.

💰 GP (est.) — by Month

Estimated monthly GP using the formula ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8, where active counts are month-end (current for the partial month). Apr 2026 is MTD (★).
Generated 23 April 2026 · Live: kogan-energy-report.pages.dev · Source: kogan-analytics-prod.production_marts_verticals.fct_kogan_energy_sales
GP formula: ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8
Sales definition updated 20 Apr 2026 to align with partner reporting (Confirmed = CreatedAt, Completed = ConsumerStartDate).