⚑ Kogan Energy Daily Performance

Friday, 1 May 2026 Β· Generated 2 May 2026 (Australia/Melbourne)
Sales definition (updated 20 Apr 2026): Confirmed records counted by CreatedAt date; Completed records counted by ConsumerStartDate (with 7-day rule). All $ figures are ex GST.
Active Book β€” Total
19,670
YoY +63.7% (+7,656)MoM +4.6% (+871)
Active Electricity
15,588
YoY +68.6% (+6,344)MoM +5.3% (+784)
Active Gas
4,082
YoY +47.4% (+1,312)MoM +2.2% (+87)

πŸ“Š Performance Summary β€” 1 May 2026

Headline wins and concerns from yesterday and FYTD

βœ… Wins

  • Active book grew to 19,670 customers β€” up +63.7% YoY (+7,656) and +4.6% MoM.
  • Active electricity book hit 15,588 (+6,344 YoY, +68.6%); QLD elec alone grew from 1,008 β†’ 3,282 (+225%).
  • April 2026 set a sales record β€” 1,047 elec + 287 gas = 1,334 sales, generating ~$97.8k monthly GP (ex GST) vs $65.2k April-25.
  • FYTD GP $634.4k ex GST vs PY $557.5k β€” +13.8% YoY, driven by recurring book contribution.
  • Yesterday delivered zero cancels (vs PY 15 and MoM 11) β€” a clean acquisition day.
  • Net acquisitions yesterday 24 (vs PY net 27 ex-cancels) β€” only βˆ’11% on a net basis despite gross softness.

⚠️ Concerns

  • Yesterday gross sales 24 vs PY 42 (βˆ’43%) and MoM 49 (βˆ’51%) β€” soft opener for May.
  • Gas materially weak β€” yesterday gas 6 vs PY 13 (βˆ’54%); FYTD gas βˆ’32.9% YoY (1,199 vs 1,787).
  • FYTD cancels 7,286 vs PY 3,176 (+129%) β€” gross cancels now exceed gross sales (cancel rate 105% FYTD).
  • Geographic concentration risk β€” only NSW (22) and VIC (2) sold yesterday; QLD and SA both zero.
  • May run-rate projecting ~$66k GP ex GST β€” well below April's $97.8k actual.
  • FYTD gross sales 6,925 vs PY 7,687 (βˆ’9.9%) β€” softer despite a much larger active book.

πŸ“… Yesterday β€” Friday, 1 May 2026

Sales by fuel + region, with YoY (vs 1 May 2025) and MoM (vs 1 Apr 2026)
Total Sales
24
YoY βˆ’42.9%MoM βˆ’51.0%
Electricity
18
YoY βˆ’37.9%MoM βˆ’52.6%
Gas
6
YoY βˆ’53.8%MoM βˆ’45.5%
Cancels
0
YoY βˆ’100%MoM βˆ’100%
Net (Sales βˆ’ Cancels)
24
YoY βˆ’11.1%MoM βˆ’36.8%

⚑ Electricity Sales by State

πŸ”₯ Gas Sales by State

πŸ“† MTD β€” May 2026 (1 day)

May to date β€” only 1 day in (matches Yesterday); YoY vs May-25 same period, MoM vs Apr-26 same period
Total Sales
24
YoY βˆ’42.9%MoM βˆ’51.0%
Electricity
18
YoY βˆ’37.9%MoM βˆ’52.6%
Gas
6
YoY βˆ’53.8%MoM βˆ’45.5%
Cancels
0
YoY βˆ’100%MoM βˆ’100%
Net (Sales βˆ’ Cancels)
24
YoY βˆ’11.1%MoM βˆ’36.8%
MTD GP (est., ex GST)
$29.4k
Run-rate Monthly (ex GST)
$66.1k
Cancels β€” Elec MTD
0
Cancels β€” Gas MTD
0

⚑ Elec Sales by State (MTD)

πŸ”₯ Gas Sales by State (MTD)

πŸ“ˆ FYTD β€” 1 Jul 2025 to 1 May 2026

Year to date vs prior year same period
Total Sales
6,925
YoY βˆ’9.9% (βˆ’762)
Electricity
5,726
YoY βˆ’2.9% (βˆ’174)
Gas
1,199
YoY βˆ’32.9% (βˆ’588)
Cancels
7,286
YoY +129.4% (+4,110)
Net
βˆ’361
vs PY +4,511
FYTD GP (ex GST)
$634.4k
PY FYTD GP (ex GST)
$557.5k
GP YoY
+13.8%
Cancel Rate FYTD
105.2%

⚑ FYTD Elec Sales by State

πŸ”₯ FYTD Gas Sales by State

πŸ’° Monthly GP (ex GST) β€” Current FY vs Prior FY

Jul β†’ current month, all $ ex GST

πŸ‘₯ Customers β€” Active Book Trend

Month-end snapshots from Nov 2023, plus partial 1 May 2026 β˜…

Total Active Electricity Customers

Total Active Gas Customers

Active Electricity by State (NSW / VIC / QLD / SA)