⚡ Kogan Energy — Daily Performance

Reporting Day · Thursday, 23 April 2026 · Australia/Melbourne
Active Electricity Book
15,492
YoY +69.5% MoM +6.8%
Active Gas Book
4,074
YoY +49.1% MoM +3.4%
Total Active Book
19,566
YoY +64.8% MoM +6.1%

📋 Performance Summary

Headline wins and watch-outs from the day — all GP figures are ex GST

Wins

  • MTD electricity sales 811 vs PY 571 (+42.0%) — strongest Apr elec pace on record
  • Active book hit a new high of 19,566 (+64.8% YoY, +6.1% MoM) — elec 15,492, gas 4,074
  • FYTD GP $592.4k (ex GST) vs PY $503.5k (+17.7%) driven by active-book scale
  • MTD GP $81.3k (est., ex GST) on a $106k run-rate — pacing ~17% above Mar's $74.8k
  • Active gas book 4,074 now up 49.1% YoY — momentum still solid despite softer gas sales
  • Total MTD sales 1,006 vs PY 806 (+24.8%) and MoM-23-day 464 (+116.8%)

Watch-outs

  • Yesterday cancellations 32 vs 10 PY (+220%) and 17 MoM-same-day (+88%) — spike worth investigating
  • FYTD cancels 7,112 vs PY 3,092 (+130%) — cancel rate running at 107% of sales FYTD
  • FYTD net growth −481 (cancels exceed sales); book growth is coming from the Completed pipeline not net acquisitions
  • MTD gas sales 195 vs PY 235 (−17.0%) — gas channel softer than elec
  • Yesterday net only +22 (54 sales − 32 cancels) vs PY net +33 — thinnest single-day net this month
  • MTD cancel rate 38.2% (elec 38.3%, gas 37.4%) — hold-rate needs focus ahead of May

📅 Yesterday — 23 April 2026

Sales by fuel + region vs PY same day and MoM same day
Total Sales
54
YoY +25.6%MoM −11.5%
Electricity
46
YoY +27.8%MoM −14.8%
Gas
8
YoY +14.3%MoM +14.3%
Cancels
32
YoY +220%MoM +88.2%
Net
+22
YoY −33.3%MoM −50.0%

Electricity by Region

Gas by Region

📊 Month-to-Date — April 2026 (Days 1–23)

MTD sales + cancellations vs PY MTD and MoM MTD (same-23-days)
Total Sales
1,006
YoY +24.8%MoM +116.8%
Electricity
811
YoY +42.0%MoM +106.9%
Gas
195
YoY −17.0%MoM +170.8%
Cancels
384
YoY +33.3%MoM +52.4%
Net
+622
YoY +20.1%MoM +193.4%
MTD GP (est., ex GST)
$81.3k
Days 1–23
Run-rate GP (ex GST)
$106.1k
Projected full month
Cancel Rate — Elec
38.3%
311 of 811
Cancel Rate — Gas
37.4%
73 of 195

MTD Electricity by Region

MTD Gas by Region

📈 FYTD — 1 Jul 2025 through 23 April 2026

Full financial-year pace vs prior FY through the same day
Total Sales
6,631
YoY −11.9%
Electricity
5,505
YoY −4.8%
Gas
1,126
YoY −35.4%
Cancels
7,112
YoY +130.0%
Net
−481
PY +4,435
FYTD GP (ex GST)
$592.4k
YoY +17.7%
PY FYTD GP (ex GST)
$503.5k
Jul 24 – 23 Apr 25
GP YoY
+17.7%
+$88.9k ex GST
Cancel Rate FYTD
107.3%
Up from 41.1% PY

FYTD Electricity by Region

FYTD Gas by Region

Monthly GP (ex GST) — Current FY vs Prior FY

GP = ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8 — all figures ex GST. April 2026 shows MTD through day 23.

👥 Customers — Active Book Over Time

Month-end snapshots from Oct 2023 + REPORT_DATE ★ (23 Apr 2026)

Total Active Electricity

Total Active Gas

Active Electricity by State

Report generated: 24 April 2026 AEST · covers data through 23 April 2026.

Live URL: https://kogan-energy-report.pages.dev

Data source: kogan-analytics-prod.production_marts_verticals.fct_kogan_energy_sales

GP formula (all figures ex GST): ((elec × $75) + (gas × $29.50) + (active_elec × $2) + (active_gas × $1)) × 0.8

Sales definition updated 20 Apr 2026: Confirmed anchored on CreatedAt; Completed anchored on ConsumerStartDate (7-day rule applied). All monetary figures are ex GST.